- - The majority (65%) compete based upon being the high quality provider. Only 15% differentiate their companies based on lowest cost.
- - Over 70% of revenue comes from existing customers, with only 30% coming from new customers. Penetration of existing customers is key.
- - Banks (34%) and family/friends/self (32%) are the primary sources of funding for these successful entrepreneurs. Only 8% are funded by venture capital.
- - 85% have a written business plan covering 1-to-3 years.
Tip of the hat to colleague Don Iannone over at Economic Development Futures for putting me on to this useful study.
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