Do you use email to make cold calls on small businesses? Or, more precisely, do you use email as the first point of contact to try to get an appointment by phone or in person with a small business owner?
Over at BNET I have two articles posted about using email as part of your sales outreach -- and I'm not talking about blasting out thousands of direct marketing messages (or spam as some might call it). Read:
Cold Calling Today
Making Email Contact with Web 2.0 Entrepreneurs
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