Last week we recorded some wisdom from Jackie Huba, the co-author of "Creating Customer Evangelists."Jackie Huba discusses how businesses -- especially small businesses -- can create customer evangelists. Jackie has some great tips specifically for small businesses.
So what is a customer evangelist, you ask? Here is how Jackie describes it: When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company.
She also takes the mystery out of trendy buzzwords such as viral marketing, word of mouth, and buzz marketing -- and describes which ones work for the small business enterprise. (Hint: "word of mouth" is perfect for small businesses.)
Listen to Jackie online while you work using the free Windows Media player. Or download the podcast version to your iPod. The conversation in both formats is available over at SMB TrendWire -- and it is free.
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