Tuesday, January 18, 2005

Marketing Tips

Marketing Sherpa, the excellent marketing resources site, has included our tip about email newsletters in its most recent Marketing Wisdom 2005 collection. We're Tip #1.



We offer an email newsletter because many readers still prefer to receive information that way, in a once a month mailing of some of our best pieces. I know many of you bloggers and early adopters out there think RSS has replaced email. RSS usage is growing fast, true, but our newsletter subscriptions continue to reach record levels.



You can always find our most recent newsletter posted online. The next edition will be coming out in a few days. You can subscribe to the Small Business Trends newsletter here.



Meanwhile, check out Marketing Wisdom 2005. With 105 great tips, you're sure to find a useful tidbit or two.



UPDATE JANUARY 20: Reader Harry Hoover of Hoover Ink writes "...as a small business owner and a marketer who specializes in small business, I find your blog a very good resource. I have been publishing an email newsletter ... since I started up three years ago, and I'm probably going to start a blog this year to complement the newsletter. I agree with your Marketing Sherpa tip...I have always published my e-newsletter on the third Wednesday of each month."

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