eBay has created tremendous opportunities for small businesses selling on the Web. Why? Because it solves their biggest dilemma: how to reach large numbers of potential customers inexpensively. The site truly is "The World's Online Marketplace," as its tagline describes it.
Apparently investors think so, too. The company's stock is at an all-time high. This MoneyCentral chart, showing the value of eBay's stock over the past four years, says it all. The black line is eBay, with nearly 550% growth. Notice how the rest of the market has languished in that time, but eBay just keeps going higher:
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